by Monika Jo | May 3, 2019 | Blog
The time has come to venture beyond the borders of your home country. You’ve decided that the next step towards your big, hairy, audacious goal is to test the waters in a large, unified market like the U.S. On the horizon, where blue skies meet the road, is this...
by Monika Jo | Mar 25, 2019 | Blog
So you think you’re ready for U.S. expansion? If you’re seriously pondering this question, congratulations! First, your startup must have been among the 10 percent fortunate enough to continue the journey, instead of having to pack your bags and go home. Then, you...
by Leo Sarian | Jul 31, 2018 | Blog
Having poorly optimized landing pages is one of the biggest mistakes made by B2B marketers and it’s one of the quickest ways for your company to burn money. Landing-page optimization takes time and it might take you several iterations to lift your conversion...
by Leo Sarian | Feb 23, 2018 | Blog
In this post, we’re going to highlight a few of the best practices you should consider when building your minimum viable product (MVP). There is a great guide I’ve contributed to by Clearcode which you can Download Here, and there are already a ton of books and guides...
by Leo Sarian | Feb 9, 2018 | Blog
Prior to moving forward with building your new product, you must answer a few very important questions related to the market and the ideal customer you’re targeting. The problem you’re aiming to solve needs to be big enough to warrant your solution and you must do...
by Leo Sarian | Jan 17, 2018 | Blog
With over a decade of experience building my own products and advising and consulting numerous digital agencies and SaaS companies that launched their own products, I’ve seen many crash and burn while others thrive. There are numerous errors that service companies...