Mitosis Blog
Learn the latest trends and best practices in demand generation, lead nurturing and sales.
How to Validate Your Idea and Find Product-Market-Fit Without Writing Code
Prior to moving forward with building your new product, you must answer a few very important questions related to the market and the ideal customer you’re targeting. The problem you’re aiming to solve needs to be big enough to warrant your solution and you must do...
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9 Most Common Mistakes Service Companies Should Avoid When Launching Products
With over a decade of experience building my own products and advising and consulting numerous digital agencies and SaaS companies that launched their own products, I’ve seen many crash and burn while others thrive. There are numerous errors that service companies...
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The Pros and Cons of Product vs. Service-Business Models
In today’s day and age, many marketing and media agencies are in the process of assessing whether it might make sense to build their own products. For some agencies, it is a natural step in their organizational maturity and they possess the necessary core competencies...
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Introducing Mitosis!
We are proud to announce the official launch of our company!Originally a sole proprietorship founded by me, Leo Sarian, in 2014, the practice was incorporated in 2017 to become Mitosis Consulting (Mitosis) with the mission of helping our clients build marketing and...
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