Mitosis Blog

There are almost limitless outlets for you to share your content, but that doesn’t mean you have to use all of them. Part of your strategy will be choosing the right channels for your business. An insurance company doesn’t really need to be on Instagram, for instance....

Anyone can create content, but creating effective content requires you to incorporate your strategy to stay focused on your goal. What does your buyer persona want to read, and what do you want them to do when they’re finished? As you brainstorm topics to write about,...

After you’ve created your buyer persona(s), the next step is understanding the buyer’s journey, which is the process they go through to become aware of their needs, research and evaluate possible solutions, and decide on a solution best suited for their needs and...

There are many ways to organize a highly effective B2B content-development team, and this will vary significantly based on your industry, company size, and maturity of your marketing organization. If you’re just starting out, this team might consist of just a single...

According to a study by the Content Marketing Institute in 2017, 46% of companies don’t have a documented content strategy. Lacking a content strategy is equivalent to driving across the country without a map—you might get there, but you will get lost along the way,...

Who is your audience? If your response is something vague like “chief operating officers” or “marketing managers,” chances are the content you’re creating isn’t getting enough bites from the right prospects. The key to success lies in creating a “buyer persona,” a...