Grow Your Lead Database – B2B Content Marketing Guide for Service Businesses and Digital Agencies

Why Your B2B Company Needs Content Marketing

Content is the language of the internet that allows you to attract your target audience, build a strong and lasting relationship with them, and over time, convert them into clients.

It is one of the most cost-effective ways to build and grow your lead database and sales pipeline, and companies that are not effectively executing content-marketing programs are getting left behind—but don’t just take our word for it. Here are some recent hard facts about content marketing based on various polls and data:  

HIGHER ROI – Inbound leads, such as SEO, cost 61% less than outbound leads, such as direct mail or cold calling. (Search Engine Journal, 2016)

67% MORE LEADS – Business-to-business (B2B) marketers with blogs receive 67% more leads. (HubSpot, 2015)

3X MORE TRAFFIC – B2B companies that blogged 11+ times per month had almost 3x more traffic than those blogging 0-1 times per month. (HubSpot, 2015)


EXCEED REVENUE TARGETS – Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less. For those exceeding their revenue goals, 70% report attracting more than 10,000 visitors per month. (HubSpot, 2015)

Service businesses, such as digital agencies and software-development companies, tend to neglect content marketing more than product companies. Some simply don’t have in-house marketing teams to effectively develop and execute a content-marketing strategy. Others experiment with it a little, but generate poor results and decide to table it for later. The longer you wait, the further behind you will be than many of your competitors who are investing in content marketing and establishing themselves as thought leaders.

In this guide, we will cover the best practices to help your B2B company grow its lead database through effective content-marketing strategy and execution.


Table of contents

  1. How to Build the Right Content-Development Team
  2. Developing Your Buyer Persona
  3. Understanding the Buyer’s Journey: The Three Stages
  4. Planning Your Content Strategy
  5. Creating Effective Content
  6. Content Promotion Best Practices
  7. Measuring, Analyzing and Optimizing Your Content Efforts (coming soon)


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